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6 Reasons to Run your Business on a Great ERP - Customer Responsiveness

2 Minutes Read

Does responding to your customer take too long?  Does your company not meet customer satisfaction expectations? If so, you’re not alone.  Being responsive to customers is hard work.  Being responsive to customers needs to be part of the company culture.  It’s noticeable in companies who take this matter seriously.  It’s even more noticeable in companies who don’t.  Which company do you want to be?  Which are you now?   So help your people to be great at helping customers, by instilling the right culture.  Then give those people the tools they need.  A well-deployed ERP (Enterprise Resource Planning) system is the right tool.


Being able to tell customers, pricing, product availability, shipping information, their order history, delivery dates and product features, are a few concrete examples of what customers want to know.  It’s also what you can get out of a well deployed ERP system. 

An Enterprise Resource Planning (ERP) system is an integrated information system that will allow your organization to manage operations, financials, production, inventory, and purchasing. It is designed to provide comprehensive visibility into your business, streamline operations, and improve efficiency.

An ERP system handles accounting, order management, customer relationship management, and manufacturing. It allows you to manage data, control costs, and improve profitability. Additionally, it makes accurate and up-to-date information readily available. The kind of information customers want to know.

As companies continue to evolve and operate in an increasingly competitive environment, having an ERP is a must.  Focusing on customer service, responsiveness is essential for success. Customers like quick and accurate answers to their questions. The right ERP solution will enable this.

From an internal perspective, an ERP provides valuable insights into your customer behaviors, allowing you to identify trends to pro-actively meet their needs.

Responsiveness is especially important in the heat of battle.  If your customers have urgent questions, they expect them to be answered quickly. Plus, good customer responsiveness builds a good relationships since concerns are being addressed promptly and professionally.  Who doesn’t want to retain customers?

And sometimes, servicing a customer well doesn’t even mean speaking to them.  A good ERP can provide email or text automation or even a “self-service” customer portal.  Answers are readily available and phone calls are not a necessity. This will save you and your customer, time and effort. It will also achieve customer satisfaction.

So, assuming you’re committed to customer responsiveness (who isn’t?), ensure that your ERP system really helps.  If it doesn’t, look around and contact a VAR (Value Added Reseller).  Seek an ERP that really does help!

Ready to shift to a better ERP, Acuity can help. With more than 20 years of experience Acuity is your partner in implementing a better ERP. Contact us today for more. 

Joseph Timmins